The name Fletcher Jones and Staff first came into use in 1947 with five basic objectives. A year or two later Fletcher added a sixth objective.
- To set an example in lifting the quality of Australian made clothing.
- To eliminate unnecessary expense of made-to-measure garments by developing a scientifically designed range of fractional fittings.
- To develop a more efficient means for distribution - using a standard monetary retail markup rather than a percentage and avoiding the use of percentages for the cost components in pricing - the elimination of the middle man and the avoidance of high cost credit selling by an inflexible 'cash only' policy.
- Management by consultation.
- Staff co-operative ownership.
- An effective after sales service on a non-profit basis.
